Boss Coffee

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Suntory Boss Cafe au Lait

Boss (ボス, Bosu) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan.

History[edit]

Boss was first released in 1992 and is one of many brands of Japanese canned coffee. Since 2006, American actor Tommy Lee Jones has appeared in a series of TV commercials and billboards for the brand,[1][2] becoming one of the most recognised faces in Japan.[3]

The Suntory Boss brand was launched in Australia, New Zealand, and the U.S. in 2019, with two products.[4][5][6] In the Australian and New Zealand product lines, the logo does not include a pipe.[6]

References[edit]

  1. ^ "Tommy Lee Jones is Big in Japan and Boss Coffee is His Lifeblood". Slashfilm. 2017-11-02. Retrieved 2018-01-26.
  2. ^ Yamaguchi, Yuki; Huang, Grace (January 18, 2014). "Suntory chief takes family business goal". The Miami Herald. p. C4. Retrieved 13 July 2020.
  3. ^ "Tommy Lee Jones in Japan: Fifteen Years as "The Alien"". nippon.com. 2020-10-05. Archived from the original on 2020-10-05. Retrieved 2021-11-30. He's become one of the country's most recognizable faces through his appearances as the "Alien Jones" observer of terrestrial life in a series of popular commercials for Suntory's ubiquitous Boss brand of canned coffee.
  4. ^ "Japan's Suntory Boss Coffee lands in Australia". 2019-10-31. Retrieved 2020-03-17.
  5. ^ "BOSS Coffee Launches in the US". 2019-05-13. Retrieved 2021-07-23.
  6. ^ a b "Japan's #1 favourite Suntory Boss Coffee brand lands in New Zealand". 2019-10-22. Retrieved 2020-03-17.

External links[edit]