The Hokkaido Utari Association (北海道ウタリ協会, Hokkaidō Utari Kyōkai) is an umbrella group of which most HokkaidōAinu and some other Ainu are members. Originally controlled by the government with the intention of speeding Ainu assimilation and integration into the Japanesenation state, it now operates independently of the government and is run exclusively by Ainu.
It was established in 1930 under the name Hokkaido Ainu Association (北海道アイヌ協会, Hokkaidō Ainu Kyōkai). Since 1961 utari has been used instead of "Ainu". The group has been influential in raising public awareness of Ainu issues. The organization's name was changed back to Hokkaido Ainu Association in early 2009. From 1964 to 1996, its executive director was Giichi Nomura.