Talk:Media monitoring service

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Article title[edit]

In creating this article I googled for various names I considered for the article. Although I had a personal preference for cutting agency or clipping agency etc, it was clear that media monitoring has by far the widest usage. And it makes sense these days, I guess...where I suspect most agencies no longer even own a pair of scissors. --[[User:Bodnotbod|bodnotbod » .....TALKQuietly)]] 15:17, Sep 25, 2004 (UTC)

That is correct. I am writing this at my desk in a media monitoring agency and I can confirm that although we do own plenty of pairs of scissors, we barely use them anymore. Thermaland 15:09, 12 January 2007 (UTC)[reply]

Correctly called 'media monitoring'[edit]

You are absolutely right, in that rarely do clipping services call themselves just that. The reason is that most of them offer a variety of services, ranging from the traditional media monitoring to analysis and reporting. That is usually termed under 'Media Intelligence'. The problem with the name is that people outside the industry will not understand what it means, which is why terms like 'press cutting'and 'clippings' are still being used today to describe media intelligence services.

External links[edit]

There appears to have been a bit of an editing war regarding external links. However it wasn't discussed on this page and I don't have the patience to go through the successive versions. What is the policy regarding links to businesses? I say there is no need for any in this case. (I should declare an interest as I actually work in a MMA - in production, not marketing! - but I don't particularly want to spam on behalf of my employers.) Thermaland 15:13, 12 January 2007 (UTC)[reply]

Yes, I've just revisited this page after a long time. I'll have a go at sorting them out. --bodnotbod 15:00, 13 July 2007 (UTC)[reply]

NPOV[edit]

"Some people can argue that Google News provides a media monitoring service by allowing queries on the number of times a keyword has been mentioned in thousands of publications, based on the publications' websites. However, specialized services will very often provide a much more reliable service based on trusted publications and human reading."

I suspect this was written by a media monitoring professional! Annihilatenow 15:00, 19 October 2007 (UTC)[reply]

I agree. I propose the unverified statements be removed if not addressed with references in the near future. Hu Gadarn (talk) 16:09, 29 June 2010 (UTC)[reply]

External links modified[edit]

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External links modified (January 2018)[edit]

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Google Alerts?[edit]

Google Alerts could be considered a clipping service, since it regularly scans the Internet for mentions of any name or text string the user specifies. I use it to be alerted to new developments or opinion pieces related to my hobbies, but it could also be used by a performer or company to look for media coverage of themselves in the manner of a clipping service. I have a Google Alert set for my name, although as I am not famous, I’m not looking for reviews of my work, and instead usually receive news about other people who have the same name as me, which is still mildly amusing. Felicity4711 (talk) 03:07, 14 February 2019 (UTC)[reply]